[ org · people · ops ]
Org Engineering
Building companies in the age of AI.
The age of AI is faster, more fluid, and more disruptive. Legacy ways of organizing, leadership, and hr are too rigid, and fade out with the companies that use them. We build tailor-made org and people ops tools that enable companies to thrive in this new age.
Book a 15-min demo →Scaleups in 2026
10x for Scaleups.
Culture
Put culture where it belongs: into the teams and teams of teams. Instead of hoping, install culture with Groof tools.
That's how you build the trust & thrive culture you need today to defend against disruption and speed out competition.
Performance
Align on ambitious and energizing goals, manage performance and growth consciously, help your teams to thrive together, and build and support your A-players with Groof tools.
That is how talent wants to work today.
People Ops
Build sophisticated hiring, onboarding, learning and development processes with Groof tools.
People Ops that people love — and the tools you need to scale fast.
Leadership
Build and support leaders with Groof tools.
The leaders you need to establish flexible structures, highly motivated people, and build the future.
Startups in 2026
What 4–20 people teams need today.
Team Hygiene
The team is the one and only success factor. Groof allows startup teams to repair trust breaks like never before. Groof keeps engagement high where normally frustration grows.
Everything gets faster — teams that stay in the groove win.
Org Hacking
Have the tools that you need, in the way you want them. Don't pay for features you don't need.
Have people and org operations professionalized from the beginning.
Mapping the World together
The main task in a startup is to understand the world and find product-market fit. Groof tools allow teams to run experiments, constantly map the new learnings, and re-prioritize together.
Accelerate through seamless shared understanding and win in disruptive times.
The advantage of Org Engineering
A new level of control over your organization.
Own your tools and data
Build exactly the tools you need — no bloat, no compromises. Your data stays yours: sovereign, portable, and fully integratable.
Built to flex
Get the right tools for the stage you're in, then reshape them as you grow. AI makes that possible — and the pace of change makes it necessary.
Drives org development
Changing your tools lets you steer how the company evolves — far more than bending your org around whatever the market sells.
What we do differently
Groof is energy in one direction.
Building Structures
We build structures where missions recruit teams rather than given teams take missions or even mediocre and unclear tasks. When people know that the teams dissolve after mission complete or change of importance, they love joining new exciting missions again and again. Change becomes normal, re-prioritization and changing structures an inner logic of mission alignment.
Building Culture
We use two mechanisms and one ground rule to build the culture you need. Mechanism one is playbooks that the teams agree on, experiment with and turn into habits. Mechanism two is performance reviews: values are turned into behavioral expectations and review observations that directly influence promotions and bonuses. The ground rule is that power matters. Leaders need to be culture holders. We assure this through making this relevant in their performance reviews and help them through guided self-development (for all leaders).
Forming People and Leaders
In the old world this was done too unconsciously and with too much pressure. We believe in trust and thrive culture as a foundation for people and leader development. They need to have the motivation to become great team leaders and team players. From there we give them tools to become that. This goes also for skills and capability to deliver results.
Teaming
We cracked the code of teaming. All teams need a shared and energizing mission, collaboration based on togetherness, and truth to improve. That is what we build into every team, teams of teams, departments, and whole organizations.
Tailor-made and flexible
With org engineering we have the possibility to build tailor-made org and people ops tools that support these principles, include the needed amendments for the situation, and are flexible for further development.
More than tools
We go the whole way with you.
Consulting
We assess your real strengths and weaknesses, then propose an organizational and people setup that fits your stage, situation, and vision.
Change
We roll out the new setup and train your teams until it genuinely works — tuning and customizing the tools every step of the way.
Performance
Beyond agents and automation, we focus on the human side of the organization — installing a performance culture that wins.
FEATURES EVERY ORG NEEDS
Mission. Collab. Truth.
Mission
pull together as one team
- Mission setting
- Impact mapping
- Team bets planning
- Syncs & recaps
- Team alignment
- OKR systems
- Strategy & prioritization
- Budgeting & team KPIs
- Engagement tools
- . . .
Collaboration
thrive together to performance
- Workflow automation
- Team playbooks & hygiene
- Team coordination
- Alert & communication systems
- Team-culture tools
- Teams-of-teams scaling
- Leader & people self-development
- Hiring & decision-making tools
- AI-based advisor tools
- Reorganization & process design
- . . .
Truth
grow & adapt to repeat performance
- Performance reviews
- Feedback tools
- Reality maps (e.g. opportunity solution trees)
- News systems
- Your own ERP
- Financial & managerial accounting
- Psychological-safety tools
- Group-sentiment tools
- . . .
Ways to work with us
Two ways in.
Full Company Set
Rebuild how the whole organization runs.
Analysis
We analyze your entire company in two to four hours, depending on size and complexity.
Prescription
A few days later we deliver a prescription of tools with working prototypes, then iterate once or twice.
Introduction & customization
We introduce, customize, and train your teams for a meaningful performance shift in three to six months.
Ever after
You own and use the tools with no recurring fees. We're glad to support future changes.
Feature / Tool Set
Solve one sharp need, fast.
Analysis
We assess a specific org or people-ops need in very little time.
Prescription
A few days later we deliver a prescription for the feature or tool with a prototype, then iterate once or twice.
Introduction & customization
We introduce, customize, and train your teams for a meaningful performance shift in one to two months.
Ever after
Own and use the tool with no recurring fees. We're glad to support future changes.
Team
The people behind Groof.
Volker has 25 years of experience in org development and management consulting, a degree in business administration and computer science, and a PhD in cultural anthropology on the topic of organizational culture. He also brings deep psychological and self-development knowledge from his personal life and from building a couples-therapy app with two renowned therapists.
Volker leads every engagement himself — running the analysis, prescribing the tools, and staying with you through the change. When you book a demo, you're talking to the person who'll build with you.
FAQ
Questions, answered.
How does the whole Groof implementation process look?+
We start with a short analysis of 1–4 hours to find the strengths and weaknesses of your current setup, then deliver a prescription of new structures, culture elements, tool concepts, and prototypes — along with how we'll implement them. Then we introduce, train, and coach until the new structures really work, finetuning and customizing the tools, processes, and culture, usually finishing with a new deal ritual. After that, we still come in to consult, coach, run workshops, or add features when needed. By then, companies can normally build their own tools.
How does the analysis look?+
We use a standardized way of looking at organizations based on first principles. Depending on the size of your organization, it takes between 1 and 4 hours.
How long does it take to make Groof work?+
You'll see first effects before we even start — you learn a lot from the analysis and prescription we do upfront. First real impact appears in the very first week, and Groof runs smoothly after 1 to 3 months, from where your benefits keep compounding.
How does your pricing look?+
We charge for consulting and training; we don't charge for the tools. At the moment, we still offer pilot conditions for selected clients.
Do you offer a guarantee or money-back option?+
Yes. If you're not happy after one month, we pay everything back — this has never happened. And if a change process takes longer than planned, we stay until it works at no extra cost. That has never happened either, so far.
How does Groof integrate with our other tools?+
We conceptualize everything around your needs. We like Slack integrations for smooth communication, and we integrate with your existing tools — automation tools, ERP, task management, or CRM — or build them ourselves, depending on what you need. Often, customers end up switching some of their existing tools off.
How does Groof enable us to build more with fewer people?+
We build tools with which teams manage agents together along the value chain, conceptualizing and running hybrid (human-and-agent) processes. This makes you ready to deploy armies of agents and automations and integrate the human element exactly where it's needed, while avoiding political rigidity.
How does Groof support us going global fast?+
We consciously build culture at every level — company-wide, department-wide, and team-wide — through agreements and reflection processes that make everyone buy in. Our team-structure tools allow flexible growth at any pace without compromising quality, and our professional people-ops tools make you ready to scale. Our tools also enable remote teaming and culture repair, so everyone pulls in the same direction, whether remote, hybrid, or on-site.
How do you support remote teams?+
Our mission-alignment tools ensure clarity, our sync tools ensure coordination, and our culture tools ensure resilience and pulling together.
How does Groof prevent burnout?+
Groof works with salutogenesis at its core: meaningfulness, manageability, and comprehensibility drive personal development, so people grow from participating, to thriving, to fulfilling work lives. Our tools help teams build and repair culture, so confidence, psychological safety, and co-regulation stay in place — making teams a source of strength rather than fear. And we train leaders to become transformative leaders who watch out for burnout and hold the space for growth.
What are the leader support tools?+
We can install several tools that enable a leader to (1) evaluate and improve team culture, (2) evaluate and develop team members, (3) do all of this very efficiently, and (4) develop themselves into transformative leaders. A daily journal combined with automated 1:1 and review preparation makes a leader's life easy.
Is it GDPR-compliant and data-secure?+
Yes — by architecture, not just policy. Raw prompts are never stored, PII is stripped automatically, and all data is AES-256 encrypted on EU-hosted infrastructure. Nothing can be traced back to an individual user.
Do we need to hire an org engineer afterwards?+
Up to you. You could dedicate a little engineering capacity to maintaining and evolving the tools — or we take care of that.